Rich Snippets, Structure Markup and micro-formats all lead to one thing – telling search engines about your website. When you do a search and in the results you see the review stars, or maybe you see a video preview or a person profile – these types of results tend to draw the searchers eyes and are proven to get more clicks. They are an invaluable way to stand out and get more qualified leads. The most common categories are Author, People, Products, Events, Businesses, and Video. It is a huge benefit when you get more clicks without changing your actual ranking. In other words, you could be result six on a search for Yellow Widgets, but because your picture is next to the search, you actually get more clicks than number one. Interested?