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Successful Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is composed of strategies and tactics which ensure that your site is positioned both technically and content wise to be organically high ranked in Search Engine Result Pages (SERPs) from Google, Bing, Yahoo’s version of Bing, and other search engines. The higher a page ranks naturally in search results will greatly increase the chance of that page will get the most traffic from the search term giving the owner a greater opportunity to convert. This is the world making it so that users find you because if no one finds you then what is the point and their goes you online success chances.
SEO deals with the organic results and it is part of Search Engine Marketing (SEM). At the first look Search Engine Optimization seems like a mysterious mix of magic or alchemy and in many ways it can still be unpredictable as the search engines constantly change their algorithms and rules. However, the truly strong white hat ((think of the white hats versus the black hats (the spammers) in old cowboy movies)) tactics have performed well across the board. Every once in a while a radical change will come along though, and you need to have your ears to the ground or have someone like us who does.
Some will tell you they have the solution to get you to number one in a matter of days. Watch out! These deals are shady and are part of the spamming network. You need to hire a reputable firm and not one that just contacts you without your asking for it. Trust us, we will see an email come out from some unknown firm, usually with a gmail or yahoo email address, promising the world and everyone of our clients will get it. They are scams just like the Chinese threatening to buy your domain name or the concerned designer email that compliments you and then says that they can fix this one thing. We digress.
Search Engine Optimization (SEO) is an important element of website growth. At the bottom of it all it is the portion of development and maintenance that works on the problem of how to be found. SEO is very much alive and virtually all websites should consider how they can improve their search engine rankings and then take action to execute those results, be it through on-page optimization, keyword and market research and development, meta-tag implementation through deep linking, or general link maintenance. How can we succeed if we are not found? Success often begins with a full technical site audit to make sure that the search engine bots or spiders can actually easily review your site. This is followed by a content audit to make sure your goals and unifying message are harmonious. Then we advise and act to bring you more targeted traffic resulting in greater conversions.
We Believe That:
“Even the best SEOs are not magicians. They can’t simply place a site at the top of the engines as they will it… If they could, you’d see a whole lot more millionaire SEOs. It takes time and work.”
– Duane Forrester – Bing
“Even the best SEOs are not magicians. They can’t simply place a site at the top of the engines as they will it… If they could, you’d see a whole lot more millionaire SEOs. It takes time and work.”
– Jill Whalen – highrankings.com