|Successful Web Strategy||Successful Web Solution|
|development | design | execution | marketing | conversion | success|
Successful Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is sometimes confused and mixed up with SEO / PPC / PPM and mobile marketing. In actuality, it is a broader term that encompasses most of these with some SEO techniques thrown in there. Whereas Search Engine Optimization aims to get you better organic search results and higher rank in the results pages, Search Engine Marketing uses paid ads and research to send targeted traffic to your destination.
SEO and SEM often work congruently and as part of each other, though it is not uncommon to see them as distinct specialties. Pay Per Click (PPC), Pay Per Metric (PPM) and mobile paid search marketing are clearly under the SEM blanket. Search engine marketing also needs to be clearly connected to your analytics data in order to make informed choices in its efforts. A|B testing is also key in optimizing and improving your landing page and conversion effectiveness.
A big part of Search Engine Marketing (SEM) deals with online advertising and marketing. We offer customized options to best guide that valuable conversion target audience to you. Options like display marketing (when you see banners and graphical ads on sites), keyword marketing (the paid results you see in a Google / Bing search result), remarketing (having ads “follow” or remind a client that has been to your site and failed to convert), paid social media ads and post, as well as video ads – all with your refined message to these often new, potential customers.
We work with you to get your message distilled to make the greatest impact, both verbally and graphically, on these customers. Impact is key for success because often you only get one chance (outside of remarketing that is). Finally, we use analytics and ad tracking results to consistently improve and grow your ROI (return on investment). This kind of conversion rate optimization is our ultimate goal.
Search Mobile Marketing (SMM) uses many of the same tools, which are then designed specifically for mobile advertising. Mobile use and growth increases dramatically each year and this new arm of search marketing is becoming increasingly more important. It could be as simple as taking your search ads and adapting them to the smaller screens or creating fully developed geo-targeted ads. An example of a geo-targeted ad is when someone using a map program drives by your location and receives a discount or a targeted message encouraging them to visit your business. Mobile marketing is powerful and can bring powerful results when used correctly. We work with you to optimize your success.
We Believe That:
“Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic.’”
– Adam Audette, Chief Knowledge Officer, RKG
“If you want to achieve excellence, you can get there today. As of this second, quit doing less-than-excellent work.”
– Thomas J. Watson