 Branding

Branding is the basis of any company and often the first thing companies will develop when building their image. Though the word branding can mean a ton of elements, for your congruent project the first step and, often branding itself, starts with the logo. Successful takes the time and works with you to get you just the logo mark and / or logo font that expresses the essence of your company. The goal of the logo is to distill your driving purpose into a graphic mark that succinctly represents you and what you are about.

Logo actually comes from a Greek term “logos” which means to speak your essence. Aristotle used it as a root when dividing the sciences. Examples include the words biology (the essence of life), geology, and psychology. All have the “logos” as the root of these terms. Your logo then is your essence and we work with you to bring that out in a synchronized way. Branding does not just simply mean the logo; it also means the colors you use, your primary and secondary font(s), you general layout and logo placement, and everything in between, even going as far as the voice and the terms you use in your copy.

Most companies come to us with a brand already implemented, though sometimes haphazardly. We are able to work with them and refine the brand until it is solid as well as work with an entirely new brand from the ground up. Come to us with your branding needs and be assures a triumphant conclusion.

 Print Design

Successful is a full-fledged design agency with years of experience creating all sorts of print projects. With extensive experience in printing, we not only provide excellent design solutions, but also suggest finishes, materials, and formats for your projects. Our service includes the complete production of brochures, leaflets, folders, catalogs, manuals (technical, software, instructional), newsletters, wide formats, direct mail, business cards, word templates, posters and any print format you can imagine.

We also specialize in packaging design, and can work within the confines of any clamshell, poster board or insert design and die lines. Just have your production developer send us the die lines and we will create the best packaging for you. We understand the use of UPC / QR codes and can optimize their placement, as well as test their efficiency. You’d be surprised at the number of clients that have come to us because the bar code was too small to scan effectively or any number of print errors.

Successful creates and optimizes any print project with a professional use of fonts, trappings, specialized ink call outs, pantones, spots and other color systems, grid layouts, white space and so on. We will provide you with optimized pdfs and the source files of any print project we are involved with. They are ready to go to your printer. We can recommend printers as well, and we like to work directly with whomever you choose to do the printing so we can have it just perfect for their printing environment. This is important because, after working with so many printers, we have learned that they can vary so much that knowing their system is very useful when looking for accuracy. Trust us with your printing project; we have been there and can bring you success.

 Traditional Advertising Campaigns

Successful has expertise in all sorts of traditional print based campaigns. Be it newspaper advertising, magazines, direct mail, billboards, in-store displays, point of purchase (pop), flyers, stickers or even the old school directory advertising, our team has been around for a long time and has done all of these successfully. We will bring the same kind of love and care to your advertising campaign to bring you top notch return on investment and profitability.

 Trade Show Graphics

As veterans of the trade show scene, we know what it takes to make a successful eye-catching booth. Be it the smallest convention center table to a 100’ x 100’ master booth, we know how to make it count. Trade shows aren’t cheap to attend, and you really want to make it count. We are here to guide you. Successful can design and optimize your graphical message to work in these large formats efficiently.

We have designed booths that have required large panels and rounded booth graphics all the way to small insert brochures, courtesy bags and slat wall headers as well as large stickers used for guerilla tactics. Contact us with your trade show event needs and we will get working to create the most successfully visual trade show you have ever been a part of.